Waze / Traffic Jam
With a COVID travel ban in place, summer 2021 saw 60% of the UK hit the road for a staycation, clogging up all the usual routes. But Waze is here to help you dodge the jams. To make the point, we created the only jam you’d want to get stuck in this summer—made from real roadside berries. With 3 million drivers reporting road issues in real-time, Waze lets you eat traffic jams for breakfast.Director & Photography: ILKA & FRANZ
The jam was sampled by hundreds of influencers, including Boy George. We even partnered with Uber Eats to include Traffic Jam in food orders and created limited-edition Traffic Jam Doughnuts with Krispy Kreme, available at service stations.
🍓
5000
Jams Ordered
👀
17.2M
Impressions
📢
10.14M
UK Reach
📍
3M+
Real-Time Alerts Reported
🚗
1.5M
Traffic Jams Avoided